Fresh Minimalism

Clean, modern fragrances defined by clarity, freshness and understated character. Explore crisp citrus, airy aromatics, soft woods and refined compositions selected for effortless everyday wear.

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Moschino Funny Eau de Toilette 100ml Spray
Moschino

Moschino Funny Eau de Toilette 100ml Spray

£78.00
    Elizabeth Arden Green Tea Scent Spray Eau de Parfum 30ml Spray
    Elizabeth Arden

    Elizabeth Arden Green Tea Scent Spray Eau de Parfum 30ml Spray

    £22.00
      Mexx Ice Touch Women Perfume Pen 3ml
      Mexx

      Mexx Ice Touch Women Perfume Pen 3ml

      £6.50
        Police To Be Super[Pure] Eau de Toilette 40ml Spray
        Police

        Police To Be Super[Pure] Eau de Toilette 40ml Spray

        £22.00
          La Perla Villa Sorrento Eau de Parfum 120ml Spray
          La Perla

          La Perla Villa Sorrento Eau de Parfum 120ml Spray

          £254.00
            Kenzo L'Eau Kenzo Pour Homme Hyper Wave Eau de Toilette 100ml Spray
            Kenzo

            Kenzo L'Eau Kenzo Pour Homme Hyper Wave Eau de Toilette 100ml Spray

            £61.00
              Antonio Banderas Blue Seduction Eau de Toilette 200ml Spray
              Antonio Banderas

              Antonio Banderas Blue Seduction Eau de Toilette 200ml Spray

              £51.23
                Nautica Pure Blue Eau de Toilette
                Nautica

                Nautica Pure Blue Eau de Toilette

                £48.00
                  Elizabeth Arden Sunflowers Golden Vibe Eau de Toilette 100ml Spray
                  Elizabeth Arden

                  Elizabeth Arden Sunflowers Golden Vibe Eau de Toilette 100ml Spray

                  £35.00
                    Armaf Le Parfait Pour Homme Eau de Toilette 100ml Spray
                    Armaf

                    Armaf Le Parfait Pour Homme Eau de Toilette 100ml Spray

                    £42.00
                      Azzaro Chrome Eau de Toilette 100ml Spray
                      Azzaro

                      Azzaro Chrome Eau de Toilette 100ml Spray

                      £68.00
                        Tiffany & Co Love for Him Eau de Toilette 50ml Spray
                        Tiffany & Co

                        Tiffany & Co Love for Him Eau de Toilette 50ml Spray

                        £70.00
                          Karl Lagerfeld Bois de Yuzu Eau de Toilette 100ml Spray
                          Karl Lagerfeld

                          Karl Lagerfeld Bois de Yuzu Eau de Toilette 100ml Spray

                          £45.00
                            Kenzo Aqua Kenzo Pour Homme Eau de Toilette 30ml Spray
                            Kenzo

                            Kenzo Aqua Kenzo Pour Homme Eau de Toilette 30ml Spray Sold out

                            Currently unavailable
                            Le Couvent des Minimes Aqua Paradisi Eau De Cologne 50ML Spray
                            Le Couvent des Minimes

                            Le Couvent des Minimes Aqua Paradisi Eau De Cologne 50ML Spray Sold out

                            Currently unavailable
                            Sisley L'Eau Rêvée D'Aria Eau de Toilette 50ml Spray
                            Sisley

                            Sisley L'Eau Rêvée D'Aria Eau de Toilette 50ml Spray Sold out

                            Currently unavailable
                            Roger & Gallet Jean Marie Farina Eau de Cologne 30ml Spray
                            Roger & Gallet

                            Roger & Gallet Jean Marie Farina Eau de Cologne 30ml Spray Sold out

                            Currently unavailable
                            Elizabeth Arden White Tea Eau Florale Eau de Toilette 50ml Spray
                            Elizabeth Arden

                            Elizabeth Arden White Tea Eau Florale Eau de Toilette 50ml Spray Sold out

                            Currently unavailable
                            Angel Schlesser Eau Fraiche Citrus Marino Eau de Toilette 100ml Spray
                            Angel Schlesser

                            Angel Schlesser Eau Fraiche Citrus Marino Eau de Toilette 100ml Spray Sold out

                            £38.00
                            Jo Malone Blackberry & Bay Eau de Cologne 100ml Spray
                            Jo Malone

                            Jo Malone Blackberry & Bay Eau de Cologne 100ml Spray Sold out

                            Currently unavailable

                            FREQUENTLY ASKED QUESTIONS

                            What is the Fresh Minimalism Signature Style?

                            Fresh Minimalism brings together clean, modern fragrances with an understated character. Expect crisp freshness, airy aromatics, transparent woods and compositions that feel polished without becoming overpowering.

                            What types of fragrance suit Fresh Minimalism?

                            Fresh Minimalism often includes citrus, aromatic, green, aquatic and softly woody fragrances. The emphasis is on clarity, balance and effortless freshness rather than heavy sweetness or excessive intensity.

                            When are Fresh Minimalism fragrances best worn?

                            These fragrances are especially versatile for everyday wear, work, daytime occasions and warmer weather. Their clean character also makes them easy choices when you want something refined but unobtrusive.
                            SIGNATURE STYLE DIRECTORY

                            Explore All Signature Styles


                            Every Signature Style represents a distinct personality, atmosphere and emotional character. Explore the complete editorial collection and discover the styles that feel most naturally yours.

                            Fresh Minimalism

                            01

                            Clean, light, and effortlessly wearable. Scents that feel like a breath of fresh air.

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                            Quiet Luxury

                            02

                            Refined, understated fragrances for those who let quality speak for itself.

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                            Modern Executive

                            03

                            Polished, confident, and effortlessly refined. Scents that leave a lasting impression.

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                            Romantic Florals

                            04

                            Elegant floral compositions that capture softness, grace, and timeless femininity.

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                            Summer Escape

                            05

                            Bright, uplifting fragrances inspired by sunlit days, sea air and effortless living.

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                            Evening Signatures

                            06

                            Bold, lingering, and made to be remembered. For the moments that matter.

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                            A bottle of black ink with a dark wood-textured cap and a clear glass base, standing on a stone ledge in a monochrome interior setting.

                            Dark & Mysterious

                            07

                            Rich, enigmatic fragrances that unfold slowly and reveal their character over time.

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                            Woody Icons

                            08

                            Timeless woody compositions crafted with depth, elegance and enduring character.

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                            Amber & Warm Woods

                            09

                            Comforting amber and woody fragrances that wrap the wearer in quiet warmth and sophistication.

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                            Statement Fragrances

                            10

                            Distinctive fragrances for those who prefer to leave an unforgettable impression.

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                            View All Signature Styles
                            FROM THE JOURNAL

                            The Art & Intelligence of Fragrance


                            Explore fragrance beyond the bottle — from understanding notes and composition to the stories, rituals and ideas that shape the way we wear scent.
                            READ THE JOURNAL