Fresh Minimalism

Clean, modern fragrances defined by clarity, freshness and understated character. Explore crisp citrus, airy aromatics, soft woods and refined compositions selected for effortless everyday wear.

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Kenzo Homme Eau de Toilette Marine 110ml Spray
Kenzo

Kenzo Homme Eau de Toilette Marine 110ml Spray

£87.00
    Carolina Herrera 212 VIP Men Eau De Toilette 200ml Spray
    Carolina Herrera

    Carolina Herrera 212 VIP Men Eau De Toilette 200ml Spray

    £90.00
      Elizabeth Arden White Tea Eau de Toilette 30ml Spray
      Elizabeth Arden

      Elizabeth Arden White Tea Eau de Toilette 30ml Spray

      £28.00
        Calvin Klein Eternity Aqua Eau de Toilette 20ml Spray
        Calvin Klein

        Calvin Klein Eternity Aqua Eau de Toilette 20ml Spray

        £23.00
          Clinique Happy Cologne Spray Eau de Toilette 100ml Spray
          Clinique

          Clinique Happy Cologne Spray Eau de Toilette 100ml Spray

          £70.00
            Calvin Klein Eternity Aqua Eau de Toilette 200ml Spray
            Calvin Klein

            Calvin Klein Eternity Aqua Eau de Toilette 200ml Spray

            £56.00
              Revlon Charlie White Eau de Toilette 100ml Spray
              Revlon

              Revlon Charlie White Eau de Toilette 100ml Spray

              £20.50
                DKNY Be Delicious Eau de Toilette 30ml Spray
                DKNY

                DKNY Be Delicious Eau de Toilette 30ml Spray Sold out

                Currently unavailable
                Sergio Tacchini I Love Italy Eau de Toilette 50ml Spray
                Sergio Tacchini

                Sergio Tacchini I Love Italy Eau de Toilette 50ml Spray Sold out

                Currently unavailable
                Milton Lloyd Colour Me Green Eau de Toilette 90ml Spray
                Milton Lloyd

                Milton Lloyd Colour Me Green Eau de Toilette 90ml Spray Sold out

                Currently unavailable
                Nautica Voyage Eau de Toilette 100ml Spray
                Nautica

                Nautica Voyage Eau de Toilette 100ml Spray Sold out

                £48.00
                Dolce & Gabbana Light Blue Eau de Toilette 200ml Spray
                Dolce & Gabbana

                Dolce & Gabbana Light Blue Eau de Toilette 200ml Spray Sold out

                Currently unavailable
                Tommy Hilfiger Tommy Girl Eau de Toilette 30ml Spray
                Tommy Hilfiger

                Tommy Hilfiger Tommy Girl Eau de Toilette 30ml Spray Sold out

                £31.00
                Dolce & Gabbana Light Blue Eau De Toilette 100ml Spray
                Dolce & Gabbana

                Dolce & Gabbana Light Blue Eau De Toilette 100ml Spray Sold out

                Currently unavailable
                Tommy Hilfiger Tommy Girl Eau de Toilette 50ml Spray
                Tommy Hilfiger

                Tommy Hilfiger Tommy Girl Eau de Toilette 50ml Spray Sold out

                £49.00
                Lanvin A Girl In Capri Eau de Toilette 90ml Spray
                Lanvin

                Lanvin A Girl In Capri Eau de Toilette 90ml Spray Sold out

                Currently unavailable
                Elizabeth Arden White Tea Eau de Toilette 50ml Spray
                Elizabeth Arden

                Elizabeth Arden White Tea Eau de Toilette 50ml Spray Sold out

                Currently unavailable
                Elizabeth Arden White Tea Eau de Parfum 50ml Spray
                Elizabeth Arden

                Elizabeth Arden White Tea Eau de Parfum 50ml Spray Sold out

                £44.00
                Tommy Hilfiger Tommy Girl Forever Eau de Toilette 30ml Spray
                Tommy Hilfiger

                Tommy Hilfiger Tommy Girl Forever Eau de Toilette 30ml Spray Sold out

                Currently unavailable
                Rochas Eau de Rochas L'Essentiel Eau de Parfum 100ml Spray
                Rochas

                Rochas Eau de Rochas L'Essentiel Eau de Parfum 100ml Spray Sold out

                Currently unavailable
                Elizabeth Arden White Tea Eau de Parfum 30ml Spray
                Elizabeth Arden

                Elizabeth Arden White Tea Eau de Parfum 30ml Spray Sold out

                £32.00
                Calvin Klein CK Be Eau De Toilette 200ml Spray
                Calvin Klein

                Calvin Klein CK Be Eau De Toilette 200ml Spray Sold out

                £78.00
                Giorgio Beverly Hills Ocean Dream Eau de Toilette 15ml Spray
                Giorgio Beverly Hills

                Giorgio Beverly Hills Ocean Dream Eau de Toilette 15ml Spray Sold out

                £9.75
                Carolina Herrera 212 VIP Men Eau de Toilette 100ml Spray
                Carolina Herrera

                Carolina Herrera 212 VIP Men Eau de Toilette 100ml Spray Sold out

                £93.00

                FREQUENTLY ASKED QUESTIONS

                What is the Fresh Minimalism Signature Style?

                Fresh Minimalism brings together clean, modern fragrances with an understated character. Expect crisp freshness, airy aromatics, transparent woods and compositions that feel polished without becoming overpowering.

                What types of fragrance suit Fresh Minimalism?

                Fresh Minimalism often includes citrus, aromatic, green, aquatic and softly woody fragrances. The emphasis is on clarity, balance and effortless freshness rather than heavy sweetness or excessive intensity.

                When are Fresh Minimalism fragrances best worn?

                These fragrances are especially versatile for everyday wear, work, daytime occasions and warmer weather. Their clean character also makes them easy choices when you want something refined but unobtrusive.
                SIGNATURE STYLE DIRECTORY

                Explore All Signature Styles


                Every Signature Style represents a distinct personality, atmosphere and emotional character. Explore the complete editorial collection and discover the styles that feel most naturally yours.

                Fresh Minimalism

                01

                Clean, light, and effortlessly wearable. Scents that feel like a breath of fresh air.

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                Quiet Luxury

                02

                Refined, understated fragrances for those who let quality speak for itself.

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                Modern Executive

                03

                Polished, confident, and effortlessly refined. Scents that leave a lasting impression.

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                Romantic Florals

                04

                Elegant floral compositions that capture softness, grace, and timeless femininity.

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                Summer Escape

                05

                Bright, uplifting fragrances inspired by sunlit days, sea air and effortless living.

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                Evening Signatures

                06

                Bold, lingering, and made to be remembered. For the moments that matter.

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                A bottle of black ink with a dark wood-textured cap and a clear glass base, standing on a stone ledge in a monochrome interior setting.

                Dark & Mysterious

                07

                Rich, enigmatic fragrances that unfold slowly and reveal their character over time.

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                Woody Icons

                08

                Timeless woody compositions crafted with depth, elegance and enduring character.

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                Amber & Warm Woods

                09

                Comforting amber and woody fragrances that wrap the wearer in quiet warmth and sophistication.

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                Statement Fragrances

                10

                Distinctive fragrances for those who prefer to leave an unforgettable impression.

                explore
                View All Signature Styles
                FROM THE JOURNAL

                The Art & Intelligence of Fragrance


                Explore fragrance beyond the bottle — from understanding notes and composition to the stories, rituals and ideas that shape the way we wear scent.
                READ THE JOURNAL