Fresh Minimalism

Clean, modern fragrances defined by clarity, freshness and understated character. Explore crisp citrus, airy aromatics, soft woods and refined compositions selected for effortless everyday wear.

  •
Showing24 of 284 products
Filter by
Azzaro Pour Homme L'Eau Eau de Toilette 50ml Spray
Azzaro

Azzaro Pour Homme L'Eau Eau de Toilette 50ml Spray

£29.00
    Versace Man Eau Fraiche Eau de Toilette 50ml Spray
    Versace

    Versace Man Eau Fraiche Eau de Toilette 50ml Spray

    £70.00
      Moschino Fresh Couture Pink Eau de Toilette 30ml Spray
      Moschino

      Moschino Fresh Couture Pink Eau de Toilette 30ml Spray

      £35.00
        Moschino Fresh Couture Eau de Toilette 50ml Spray
        Moschino

        Moschino Fresh Couture Eau de Toilette 50ml Spray

        £61.00
          Moschino Fresh Couture Pink Eau de Toilette 100ml Spray
          Moschino

          Moschino Fresh Couture Pink Eau de Toilette 100ml Spray

          £78.00
            Issey Miyake L'Eau d'Issey Pour Homme Eau de Toilette 200ml Spray
            Issey Miyake

            Issey Miyake L'Eau d'Issey Pour Homme Eau de Toilette 200ml Spray

            £120.00
              Clinique Happy Eau de Parfum 100ml Spray
              Clinique

              Clinique Happy Eau de Parfum

              £75.00
                Elizabeth Arden Green Tea Eau de Parfum 50ml Spray
                Elizabeth Arden

                Elizabeth Arden Green Tea Eau de Parfum 50ml Spray

                £32.00
                  Bvlgari Man Rain Essence Eau de Parfum 60ml Spray
                  Bvlgari

                  Bvlgari Man Rain Essence Eau de Parfum

                  £81.00
                    Versace Man Eau Fraiche Eau de Toilette 100ml Spray
                    Versace

                    Versace Man Eau Fraiche Eau de Toilette 100ml Spray

                    £91.00
                      Thomas Kosmala Musk Otone Eau de Parfum 100ml Spray
                      Thomas Kosmala

                      Thomas Kosmala Musk Otone Eau de Parfum 100ml Spray

                      £150.00
                        Revlon Charlie Silver Eau de Toilette 100ml Spray
                        Revlon

                        Revlon Charlie Silver Eau de Toilette 100ml Spray

                        £20.50
                          Milton Lloyd Colour Me Green Eau de Toilette 50ml Spray
                          Milton Lloyd

                          Milton Lloyd Colour Me Green Eau de Toilette 50ml Spray Sold out

                          £10.00
                          DKNY Be Delicious Eau de Parfum 30ml spray
                          DKNY

                          DKNY Be Delicious Eau de Parfum 30ml spray Sold out

                          £47.00
                          Jo Malone Wood Sage & Sea Salt Cologne 30ml Spray
                          Jo Malone

                          Jo Malone Wood Sage & Sea Salt Cologne 30ml Spray Sold out

                          Currently unavailable
                          Yves Saint Laurent L'Homme Cologne Bleue Eau de Toilette 100ml Spray
                          Yves Saint Laurent

                          Yves Saint Laurent L'Homme Cologne Bleue Eau de Toilette 100ml Spray Sold out

                          Currently unavailable
                          Jo Malone Orange Blossom Eau de Cologne 100ml Spray
                          Jo Malone

                          Jo Malone Orange Blossom Eau de Cologne 100ml Spray Sold out

                          Currently unavailable
                          Dolce & Gabbana Light Blue Eau De Toilette 25ml Spray
                          Dolce & Gabbana

                          Dolce & Gabbana Light Blue Eau De Toilette 25ml Spray Sold out

                          Currently unavailable
                          Maison Margiela Sailing Day Eau de Toilette 30ml Spray
                          Maison Margiela

                          Maison Margiela Sailing Day Eau de Toilette 30ml Spray Sold out

                          £55.00
                          Calvin Klein CK One Eau de Toilette 200ml Spray
                          Calvin Klein

                          Calvin Klein CK One Eau de Toilette 200ml Spray Sold out

                          Currently unavailable
                          Jeanne en Provence Acqua Eau de Toilette 100ml Spray
                          Jeanne en Provence

                          Jeanne en Provence Acqua Eau de Toilette 100ml Spray Sold out

                          Currently unavailable
                          Jo Malone Wood Sage & Sea Salt Cologne 100ml Spray
                          Jo Malone

                          Jo Malone Wood Sage & Sea Salt Cologne 100ml Spray Sold out

                          Currently unavailable
                          DKNY Be Delicious Eau de Parfum 100ml Spray
                          DKNY

                          DKNY Be Delicious Eau de Parfum 100ml Spray Sold out

                          £81.00
                          Issey Miyake L'Eau d'Issey Pour Homme Eau de Toilette 75ml Spray
                          Issey Miyake

                          Issey Miyake L'Eau d'Issey Pour Homme Eau de Toilette 75ml Spray Sold out

                          Currently unavailable

                          FREQUENTLY ASKED QUESTIONS

                          What is the Fresh Minimalism Signature Style?

                          Fresh Minimalism brings together clean, modern fragrances with an understated character. Expect crisp freshness, airy aromatics, transparent woods and compositions that feel polished without becoming overpowering.

                          What types of fragrance suit Fresh Minimalism?

                          Fresh Minimalism often includes citrus, aromatic, green, aquatic and softly woody fragrances. The emphasis is on clarity, balance and effortless freshness rather than heavy sweetness or excessive intensity.

                          When are Fresh Minimalism fragrances best worn?

                          These fragrances are especially versatile for everyday wear, work, daytime occasions and warmer weather. Their clean character also makes them easy choices when you want something refined but unobtrusive.
                          SIGNATURE STYLE DIRECTORY

                          Explore All Signature Styles


                          Every Signature Style represents a distinct personality, atmosphere and emotional character. Explore the complete editorial collection and discover the styles that feel most naturally yours.

                          Fresh Minimalism

                          01

                          Clean, light, and effortlessly wearable. Scents that feel like a breath of fresh air.

                          Explore

                          Quiet Luxury

                          02

                          Refined, understated fragrances for those who let quality speak for itself.

                          Explore

                          Modern Executive

                          03

                          Polished, confident, and effortlessly refined. Scents that leave a lasting impression.

                          Explore

                          Romantic Florals

                          04

                          Elegant floral compositions that capture softness, grace, and timeless femininity.

                          Explore

                          Summer Escape

                          05

                          Bright, uplifting fragrances inspired by sunlit days, sea air and effortless living.

                          explore

                          Evening Signatures

                          06

                          Bold, lingering, and made to be remembered. For the moments that matter.

                          Explore
                          A bottle of black ink with a dark wood-textured cap and a clear glass base, standing on a stone ledge in a monochrome interior setting.

                          Dark & Mysterious

                          07

                          Rich, enigmatic fragrances that unfold slowly and reveal their character over time.

                          explore

                          Woody Icons

                          08

                          Timeless woody compositions crafted with depth, elegance and enduring character.

                          explore

                          Amber & Warm Woods

                          09

                          Comforting amber and woody fragrances that wrap the wearer in quiet warmth and sophistication.

                          explore

                          Statement Fragrances

                          10

                          Distinctive fragrances for those who prefer to leave an unforgettable impression.

                          explore
                          View All Signature Styles
                          FROM THE JOURNAL

                          The Art & Intelligence of Fragrance


                          Explore fragrance beyond the bottle — from understanding notes and composition to the stories, rituals and ideas that shape the way we wear scent.
                          READ THE JOURNAL