Fresh Minimalism

Clean, modern fragrances defined by clarity, freshness and understated character. Explore crisp citrus, airy aromatics, soft woods and refined compositions selected for effortless everyday wear.

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Moschino Fresh Couture Eau de Toilette 100ml Spray
Moschino

Moschino Fresh Couture Eau de Toilette 100ml Spray

£78.00
    Dolce & Gabbana Light Blue Eau de Toilette 100ml Spray
    Dolce & Gabbana

    Dolce & Gabbana Light Blue Eau de Toilette 100ml Spray

    £103.00
      Issey Miyake L'Eau d'Issey Pour Homme Eau de Toilette 125ml Spray
      Issey Miyake

      Issey Miyake L'Eau d'Issey Pour Homme Eau de Toilette 125ml Spray

      £101.00
        Calvin Klein CK All Eau de Toilette 100ml Spray
        Calvin Klein

        Calvin Klein CK All Eau de Toilette

        £49.00
          Marc Jacobs Daisy Love Eau de Toilette 50ml Spray
          Marc Jacobs

          Marc Jacobs Daisy Love Eau de Toilette 50ml Spray

          £77.00
            Versace Man Eau Fraiche Eau de Toilette 30ml Spray
            Versace

            Versace Man Eau Fraiche Eau de Toilette 30ml Spray

            £50.00
              Giorgio Beverly Hills Ocean Dream Eau de Toilette 90ml Spray
              Giorgio Beverly Hills

              Giorgio Beverly Hills Ocean Dream Eau de Toilette 90ml Spray

              £40.00
                Dolce & Gabbana Light Blue Eau De Toilette 30ml Spray
                Dolce & Gabbana

                Dolce & Gabbana Light Blue Eau De Toilette 30ml Spray

                £52.00
                  Marc Jacobs Daisy Dream Eau de Toilette 100ml Spray
                  Marc Jacobs

                  Marc Jacobs Daisy Dream Eau de Toilette

                  £102.00
                    Calvin Klein CK IN2U Her Eau de Toilette 50ml Spray
                    Calvin Klein

                    Calvin Klein CK IN2U Her Eau de Toilette 50ml Spray Sold out

                    £36.00
                    Tommy Hilfiger Tommy Girl Eau de Toilette 100ml Spray
                    Tommy Hilfiger

                    Tommy Hilfiger Tommy Girl Eau de Toilette 100ml Spray Sold out

                    £68.00
                    DKNY Be Delicious Eau de Parfum 50ml Spray
                    DKNY

                    DKNY Be Delicious Eau de Parfum 50ml Spray Sold out

                    £62.00
                    Dolce & Gabbana Light Blue Eau de Toilette 200ml Spray
                    Dolce & Gabbana

                    Dolce & Gabbana Light Blue Eau de Toilette 200ml Spray Sold out

                    Currently unavailable
                    Dolce & Gabbana Light Blue Eau De Toilette 50ml Spray
                    Dolce & Gabbana

                    Dolce & Gabbana Light Blue Eau De Toilette 50ml Spray Sold out

                    Currently unavailable
                    Maison Francis Kurkdjian Aqua Media Cologne Forte Eau de Parfum 70ml Spray
                    Maison Francis Kurkdjian

                    Maison Francis Kurkdjian Aqua Media Cologne Forte Eau de Parfum 70ml Spray Sold out

                    Currently unavailable
                    Elizabeth Arden Green Tea Eau de Parfum 100ml Spray
                    Elizabeth Arden

                    Elizabeth Arden Green Tea Eau de Parfum 100ml Spray Sold out

                    £38.00
                    Tommy Hilfiger Tommy Girl Eau de Toilette 200ml Spray
                    Tommy Hilfiger

                    Tommy Hilfiger Tommy Girl Eau de Toilette 200ml Spray Sold out

                    Currently unavailable
                    Moschino Fresh Couture Gold Eau de Parfum 100ml Spray
                    Moschino

                    Moschino Fresh Couture Gold Eau de Parfum 100ml Spray Sold out

                    Currently unavailable
                    Jimmy Choo Man Aqua Eau de Toilette 30ml Spray
                    Jimmy Choo

                    Jimmy Choo Man Aqua Eau de Toilette 30ml Spray Sold out

                    Currently unavailable
                    Bvlgari Aqva Pour Homme Eau de Toilette 100ml Spray
                    Bvlgari

                    Bvlgari Aqva Pour Homme Eau de Toilette 100ml Spray Sold out

                    Currently unavailable
                    Calvin Klein CK One Eau de Toilette 50ml Spray
                    Calvin Klein

                    Calvin Klein CK One Eau de Toilette 50ml Spray Sold out

                    £36.00
                    Calvin Klein Eternity Aqua Eau de Toilette 100ml Spray
                    Calvin Klein

                    Calvin Klein Eternity Aqua Eau de Toilette 100ml Spray Sold out

                    £62.00
                    Calvin Klein CK One Eau de Toilette 100ml Spray
                    Calvin Klein

                    Calvin Klein CK One Eau de Toilette 100ml Spray Sold out

                    Currently unavailable
                    Calvin Klein CK Be Eau De Toilette 100ml Spray
                    Calvin Klein

                    Calvin Klein CK Be Eau De Toilette 100ml Spray Sold out

                    £60.00

                    FREQUENTLY ASKED QUESTIONS

                    What is the Fresh Minimalism Signature Style?

                    Fresh Minimalism brings together clean, modern fragrances with an understated character. Expect crisp freshness, airy aromatics, transparent woods and compositions that feel polished without becoming overpowering.

                    What types of fragrance suit Fresh Minimalism?

                    Fresh Minimalism often includes citrus, aromatic, green, aquatic and softly woody fragrances. The emphasis is on clarity, balance and effortless freshness rather than heavy sweetness or excessive intensity.

                    When are Fresh Minimalism fragrances best worn?

                    These fragrances are especially versatile for everyday wear, work, daytime occasions and warmer weather. Their clean character also makes them easy choices when you want something refined but unobtrusive.
                    SIGNATURE STYLE DIRECTORY

                    Explore All Signature Styles


                    Every Signature Style represents a distinct personality, atmosphere and emotional character. Explore the complete editorial collection and discover the styles that feel most naturally yours.

                    Fresh Minimalism

                    01

                    Clean, light, and effortlessly wearable. Scents that feel like a breath of fresh air.

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                    Quiet Luxury

                    02

                    Refined, understated fragrances for those who let quality speak for itself.

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                    Modern Executive

                    03

                    Polished, confident, and effortlessly refined. Scents that leave a lasting impression.

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                    Romantic Florals

                    04

                    Elegant floral compositions that capture softness, grace, and timeless femininity.

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                    Summer Escape

                    05

                    Bright, uplifting fragrances inspired by sunlit days, sea air and effortless living.

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                    Evening Signatures

                    06

                    Bold, lingering, and made to be remembered. For the moments that matter.

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                    A bottle of black ink with a dark wood-textured cap and a clear glass base, standing on a stone ledge in a monochrome interior setting.

                    Dark & Mysterious

                    07

                    Rich, enigmatic fragrances that unfold slowly and reveal their character over time.

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                    Woody Icons

                    08

                    Timeless woody compositions crafted with depth, elegance and enduring character.

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                    Amber & Warm Woods

                    09

                    Comforting amber and woody fragrances that wrap the wearer in quiet warmth and sophistication.

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                    Statement Fragrances

                    10

                    Distinctive fragrances for those who prefer to leave an unforgettable impression.

                    explore
                    View All Signature Styles
                    FROM THE JOURNAL

                    The Art & Intelligence of Fragrance


                    Explore fragrance beyond the bottle — from understanding notes and composition to the stories, rituals and ideas that shape the way we wear scent.
                    READ THE JOURNAL