Sold out
Giorgio Armani Because It's You Eau de Parfum 50ml Spray
Giorgio Armani

Giorgio Armani Because It's You Eau de Parfum 50ml Spray

£80.00

Giorgio Armani's Because It's You Eau de Parfum celebrates life with radiant fruity elegance and tender warmth. A harmonious dance of effervescent citrus and tantalizing raspberry draws you in with vibrant allure, gracefully transitioning to a heart that embraces enchanting romantic florals, making this fragrance an exquisite, modern yet timeless expression of joy and vitality.

KEY NOTES
TOP raspberry, lemon, neroli
HEART rose
BASE vanilla, musk, amberwood
Size 50
Secure checkout with
American Express Apple Pay Diners Club Discover Google Pay Klarna Maestro Mastercard Shop Pay Union Pay Visa
Authenticity guaranteed
Complimentary Standard delivery
Fragrance Character

Luminous fruity elegance with alluring warmth and timeless romantic allure.
Delivery & Returns

Complimentary Standard delivery to eligible addresses in England, Northern Ireland, Scotland and Wales. We do not currently deliver to BFPO addresses. We normally process orders within 1–3 working days before dispatch; Standard Delivery normally takes a further 3–5 working days after dispatch. These are estimates, not guaranteed delivery dates.

Our additional 30-day change-of-mind return offer applies to eligible unused, unopened items, with any original seal intact. See our Return and Refund Policy for full conditions. This does not affect your statutory cancellation or faulty/misdescribed-goods rights.

THE FRAGRANCE

Within the 'Because It's You' collection, a sparkling fruity character entwines effortlessly with a profound sense of romance, creating a fragrance that is both modern and timeless. Vivacious notes of raspberry and lemon illuminate the initial scent, inviting a joyful exuberance that captivates the senses.

As it unfolds, a singular heart of rose exudes an enchanting romanticism, offering a classical yet fresh perspective on floral elegance. This delicate bloom seamlessly anchors the fragrance, wrapping the wearer in soft floral nuances.

Finally, a warm, inviting base of vanilla, musk, and amberwood envelops the scent in understated sophistication. Crafting an intimate yet effortlessly elegant finish, this evokes an atmosphere of enchanting warmth and perpetual allure, perfect for those who celebrate life with spontaneity and heartfelt emotion.

FREQUENTLY ASKED QUESTIONS

Are all SignatureLabs fragrances authentic?

Yes. Every fragrance sold by SignatureLabs is sourced through established UK suppliers, with authenticity and product integrity at the forefront of our selection process.

Is UK delivery free?

Yes. Standard delivery is free, with no minimum spend, for eligible addresses in England, Northern Ireland, Scotland and Wales. Orders normally take 1–3 working days to process before dispatch. Standard Delivery normally takes a further 3–5 working days after dispatch. These are estimates, not guaranteed delivery dates.

Where do you deliver in the UK?

We deliver to eligible addresses in England, Northern Ireland, Scotland and Wales. We do not currently deliver to BFPO addresses.

Can I return my fragrance?

Our additional 30-day change-of-mind return offer applies to eligible unused, unopened items, with any original seal intact. See our Return and Refund Policy for full conditions. This does not affect your statutory cancellation or faulty/misdescribed-goods rights.

How can I track my order?

Tracking information will be provided where available once your order has been dispatched.
SIGNATURE STYLE DISCOVERY

What's Your Signature Style?

Every fragrance tells a story, but not every story feels like your own.

Answer a series of simple questions about your personality, lifestyle, preferences and everyday rituals. We'll identify the Signature Style that feels most naturally aligned with you, before recommending a curated collection of fragrances to explore.

Rather than searching through hundreds of bottles, begin with the style that already reflects who you are.

DISCOVER YOUR SIGNATURE STYLE
A styled flat-lay of a perfume discovery set featuring a book titled 'SCENE PASSPORT', several polaroid-style fragrance photos, cards, a pen, and small glass bottles on a warm beige fabric surface. A styled flat-lay of a perfume discovery set featuring a book titled 'SCENE PASSPORT', several polaroid-style fragrance photos, cards, a pen, and small glass bottles on a warm beige fabric surface.
FROM THE JOURNAL

The Art & Intelligence of Fragrance


Explore fragrance beyond the bottle — from understanding notes and composition to the stories, rituals and ideas that shape the way we wear scent.
READ THE JOURNAL