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Hugo Boss

Hugo Boss Alive Eau de Parfum 30ml Spray

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Alive Eau de Parfum by Hugo Boss offers a profound balance of floral elegance and smoky depth. Anchored in the woody and earthy fragrance family, this scent captivates with its vibrant jasmine opening, enriched by the deep, smoky undertones of leather and vetiver. Alive envelops the wearer in an aura of confidence and sophistication, ideal for those who seek both originality and timeless allure. This fragrance embodies the modern elegance of the contemporary wearer, enhancing any occasion with its distinctive olfactory signature.

KEY NOTES
TOP jasmine
HEART vetiver
BASE leather

Size 30
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Complimentary Standard delivery
Fragrance Character

A compelling fusion of floral allure and smoky sophistication with an earthy, leather-clad presence.

Delivery & Returns

Complimentary Standard delivery to eligible addresses in England, Northern Ireland, Scotland and Wales. We do not currently deliver to BFPO addresses. We normally process orders within 1–3 working days before dispatch; Standard Delivery normally takes a further 3–5 working days after dispatch. These are estimates, not guaranteed delivery dates.

Our additional 30-day change-of-mind return offer applies to eligible unused, unopened items, with any original seal intact. See our Return and Refund Policy for full conditions. This does not affect your statutory cancellation or faulty/misdescribed-goods rights.

THE FRAGRANCE

In Alive Eau de Parfum by Hugo Boss, a captivating interplay emerges between vibrant floral elements and smoky depths. The fragrance opens with the luminous allure of jasmine, setting a radiant, irresistible atmosphere. As it develops, the heart introduces the crisp, earthy texture of vetiver, grounding the scent in a world of aromatic sophistication. This evolution is underscored by the base, where leather imparts a distinctive smoky richness that lingers, creating an undeniable allure.

The composition unfurls with an intriguing balance, where each note enhances the other, weaving a narrative of bold confidence. White floral accents bring a delicate yet distinct charm, intricately blending with leather's animalic yet sophisticated essence. This results in a multifaceted olfactory experience that captivates and enchants, ensuring a memorable presence.

Ideal for those who appreciate complex fragrances, Alive speaks to the modern individual who values both elegance and boldness. It thrives in moments that demand a touch of sophisticated daring, making it perfect for evening engagements or whenever you wish to leave a lasting impression. Alive is not just a fragrance; it's a statement of being unmistakably present.

FREQUENTLY ASKED QUESTIONS

Are all SignatureLabs fragrances authentic?

Yes. Every fragrance sold by SignatureLabs is sourced through established UK suppliers, with authenticity and product integrity at the forefront of our selection process.

Is UK delivery free?

Yes. Standard delivery is free, with no minimum spend, for eligible addresses in England, Northern Ireland, Scotland and Wales. Orders normally take 1–3 working days to process before dispatch. Standard Delivery normally takes a further 3–5 working days after dispatch. These are estimates, not guaranteed delivery dates.

Where do you deliver in the UK?

We deliver to eligible addresses in England, Northern Ireland, Scotland and Wales. We do not currently deliver to BFPO addresses.

Can I return my fragrance?

Our additional 30-day change-of-mind return offer applies to eligible unused, unopened items, with any original seal intact. See our Return and Refund Policy for full conditions. This does not affect your statutory cancellation or faulty/misdescribed-goods rights.

How can I track my order?

Tracking information will be provided where available once your order has been dispatched.

SIGNATURE STYLE DISCOVERY

What's Your Signature Style?

Every fragrance tells a story, but not every story feels like your own.

Answer a series of simple questions about your personality, lifestyle, preferences and everyday rituals. We'll identify the Signature Style that feels most naturally aligned with you, before recommending a curated collection of fragrances to explore.

Rather than searching through hundreds of bottles, begin with the style that already reflects who you are.

A styled flat-lay of a perfume discovery set featuring a book titled 'SCENE PASSPORT', several polaroid-style fragrance photos, cards, a pen, and small glass bottles on a warm beige fabric surface. A styled flat-lay of a perfume discovery set featuring a book titled 'SCENE PASSPORT', several polaroid-style fragrance photos, cards, a pen, and small glass bottles on a warm beige fabric surface.
FROM THE JOURNAL

The Art & Intelligence of Fragrance


Explore fragrance beyond the bottle — from understanding notes and composition to the stories, rituals and ideas that shape the way we wear scent.