Fresh Minimalism

Clean, modern fragrances defined by clarity, freshness and understated character. Explore crisp citrus, airy aromatics, soft woods and refined compositions selected for effortless everyday wear.

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Calvin Klein Eternity Air for Men Eau de Toilette 100ml Spray
Calvin Klein

Calvin Klein Eternity Air for Men Eau de Toilette 100ml Spray

£60.00
    Roger & Gallet Gingembre Rouge Eau Fraiche Perfume 100ml Spray
    Roger & Gallet

    Roger & Gallet Gingembre Rouge Eau Fraiche Perfume 100ml Spray

    £41.24
      Creed Absolu Aventus Eau de Parfum 100ml Spray
      Creed

      Creed Absolu Aventus Eau de Parfum 100ml Spray

      £380.00
        Paco Rabanne Paco XS Eau de Toilette 100ml Spray
        Paco Rabanne

        Paco Rabanne Paco XS Eau de Toilette 100ml Spray

        £82.00
          DKNY Be Delicious Orchard St Eau de Parfum 100ml Spray
          DKNY

          DKNY Be Delicious Orchard St Eau de Parfum 100ml Spray

          £49.00
            Armaf Private Key To My Love Eau de Parfum 100ml Spray
            Armaf

            Armaf Private Key To My Love Eau de Parfum 100ml Spray

            £130.00
              Prime Collection Dahlia Eau de Parfum 100ml Spray
              Prime Collection

              Prime Collection Dahlia Eau de Parfum 100ml Spray

              £14.99
                Armaf Odyssey Mandarin Sky Eau de Parfum 60ml Spray
                Armaf

                Armaf Odyssey Mandarin Sky Eau de Parfum 60ml Spray

                £29.99
                  Davidoff Cool Water Woman Eau de Toilette 100ml Spray - Oceanic Edition
                  Davidoff

                  Davidoff Cool Water Woman Eau de Toilette 100ml Spray - Oceanic Edition

                  £70.00
                    Hugo Boss Hugo Man Extreme Eau De Parfum 75ml Spray
                    Hugo Boss

                    Hugo Boss Hugo Man Extreme Eau De Parfum 75ml Spray

                    £58.00
                      Adidas Ice Dive Eau de Toilette 100ml Spray
                      Adidas

                      Adidas Ice Dive Eau de Toilette 100ml Spray

                      £15.00
                        Police To Be Bad Guy Eau de Toilette 125ml Spray
                        Police

                        Police To Be Bad Guy Eau de Toilette 125ml Spray

                        £47.00
                          Davidoff Cool Water Aftershave 125ml Splash
                          Davidoff

                          Davidoff Cool Water Aftershave 125ml Splash

                          £73.00
                            Hugo Boss Hugo Iced Eau de Toilette 75ml Spray
                            Hugo Boss

                            Hugo Boss Hugo Iced Eau de Toilette 75ml Spray

                            £63.00
                              Tommy Hilfiger Tommy Girl Now Eau de Toilette 30ml Spray
                              Tommy Hilfiger

                              Tommy Hilfiger Tommy Girl Now Eau de Toilette 30ml Spray

                              £20.00
                                Police To Be Bad Guy Eau de Toilette 40ml Spray
                                Police

                                Police To Be Bad Guy Eau de Toilette 40ml Spray

                                £25.00
                                  DKNY Be Delicious Fresh Blossom Eau de Parfum 100ml Spray
                                  DKNY

                                  DKNY Be Delicious Fresh Blossom Eau de Parfum 100ml Spray

                                  £81.00
                                    Burberry Touch Eau de Parfum 100ml Spray
                                    Burberry

                                    Burberry Touch Eau de Parfum 100ml Spray

                                    £109.00
                                      Lancome Poeme Eau de Parfum 100ml Spray
                                      Lancôme

                                      Lancome Poeme Eau de Parfum 100ml Spray

                                      £90.00
                                        Elizabeth Arden Green Tea Summer Eau de Toilette 100ml Spray
                                        Elizabeth Arden

                                        Elizabeth Arden Green Tea Summer Eau de Toilette 100ml Spray

                                        £35.00
                                          DKNY Men Energizing Eau de Toilette 100ml Spray
                                          DKNY

                                          DKNY Men Energizing Eau de Toilette 100ml Spray

                                          £81.00
                                            Kenzo Aqua Kenzo Pour Femme Eau de Toilette 30ml Spray
                                            Kenzo

                                            Kenzo Aqua Kenzo Pour Femme Eau de Toilette 30ml Spray Sold out

                                            £30.00
                                            Alvarez Gomez Agua de Colonia Concentrada Barberia Eau de Cologne 150ml Spray
                                            Alvarez Gomez

                                            Alvarez Gomez Agua de Colonia Concentrada Barberia Eau de Cologne 150ml Spray Sold out

                                            Currently unavailable
                                            Clean Cool Cotton Eau de Parfum 60ml Spray
                                            Clean

                                            Clean Cool Cotton Eau de Parfum 60ml Spray Sold out

                                            Currently unavailable

                                            FREQUENTLY ASKED QUESTIONS

                                            What is the Fresh Minimalism Signature Style?

                                            Fresh Minimalism brings together clean, modern fragrances with an understated character. Expect crisp freshness, airy aromatics, transparent woods and compositions that feel polished without becoming overpowering.

                                            What types of fragrance suit Fresh Minimalism?

                                            Fresh Minimalism often includes citrus, aromatic, green, aquatic and softly woody fragrances. The emphasis is on clarity, balance and effortless freshness rather than heavy sweetness or excessive intensity.

                                            When are Fresh Minimalism fragrances best worn?

                                            These fragrances are especially versatile for everyday wear, work, daytime occasions and warmer weather. Their clean character also makes them easy choices when you want something refined but unobtrusive.
                                            SIGNATURE STYLE DIRECTORY

                                            Explore All Signature Styles


                                            Every Signature Style represents a distinct personality, atmosphere and emotional character. Explore the complete editorial collection and discover the styles that feel most naturally yours.

                                            Fresh Minimalism

                                            01

                                            Clean, light, and effortlessly wearable. Scents that feel like a breath of fresh air.

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                                            Quiet Luxury

                                            02

                                            Refined, understated fragrances for those who let quality speak for itself.

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                                            Modern Executive

                                            03

                                            Polished, confident, and effortlessly refined. Scents that leave a lasting impression.

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                                            Romantic Florals

                                            04

                                            Elegant floral compositions that capture softness, grace, and timeless femininity.

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                                            Summer Escape

                                            05

                                            Bright, uplifting fragrances inspired by sunlit days, sea air and effortless living.

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                                            Evening Signatures

                                            06

                                            Bold, lingering, and made to be remembered. For the moments that matter.

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                                            A bottle of black ink with a dark wood-textured cap and a clear glass base, standing on a stone ledge in a monochrome interior setting.

                                            Dark & Mysterious

                                            07

                                            Rich, enigmatic fragrances that unfold slowly and reveal their character over time.

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                                            Woody Icons

                                            08

                                            Timeless woody compositions crafted with depth, elegance and enduring character.

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                                            Amber & Warm Woods

                                            09

                                            Comforting amber and woody fragrances that wrap the wearer in quiet warmth and sophistication.

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                                            Statement Fragrances

                                            10

                                            Distinctive fragrances for those who prefer to leave an unforgettable impression.

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                                            View All Signature Styles
                                            FROM THE JOURNAL

                                            The Art & Intelligence of Fragrance


                                            Explore fragrance beyond the bottle — from understanding notes and composition to the stories, rituals and ideas that shape the way we wear scent.
                                            READ THE JOURNAL