Fresh Minimalism

Clean, modern fragrances defined by clarity, freshness and understated character. Explore crisp citrus, airy aromatics, soft woods and refined compositions selected for effortless everyday wear.

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Nautica Oceans Eau de Toilette 20ml Spray
Nautica

Nautica Oceans Eau de Toilette 20ml Spray

£10.00
    Jo Malone Poppy & Barley Eau de Cologne 30ml Spray
    Jo Malone

    Jo Malone Poppy & Barley Eau de Cologne 30ml Spray

    £55.00
      Escada Brisa Cubana Eau de Toilette 100ml Spray
      Escada

      Escada Brisa Cubana Eau de Toilette 100ml Spray

      £72.00
        Jean Paul Gaultier Le Male Pride 2024 Eau de Toilette 125ml Spray
        Jean Paul Gaultier

        Jean Paul Gaultier Le Male Pride 2024 Eau de Toilette 125ml Spray

        £124.00
          Carolina Herrera CH L'Eau 2017 Eau de Toilette 100ml Spray
          Carolina Herrera

          Carolina Herrera CH L'Eau 2017 Eau de Toilette 100ml Spray

          £92.50
            Burberry Weekend Eau de Parfum 100ml Spray
            Burberry

            Burberry Weekend Eau de Parfum 100ml Spray

            £109.00
              Acqua di Parma Blu Mediterraneo Arancia di Capri Eau de Toilette 150ml Spray
              Acqua di Parma

              Acqua di Parma Blu Mediterraneo Arancia di Capri Eau de Toilette 150ml Spray

              £171.00
                Nautica Blue Eau de Toilette 100ml Spray
                Nautica

                Nautica Blue Eau de Toilette 100ml Spray

                £48.00
                  Floris Lily Eau de Toilette 100ml Spray
                  Floris

                  Floris Lily Eau de Toilette 100ml Spray

                  £110.00
                    Molton Brown Orange & Bergamot Eau de Parfum 100ml Spray
                    Molton Brown

                    Molton Brown Orange & Bergamot Eau de Parfum 100ml Spray

                    £140.00
                      Lacoste Booster Eau De Toilette 125ml Spray
                      Lacoste

                      Lacoste Booster Eau De Toilette 125ml Spray

                      £62.00
                        Bond No. 9 New York Gardenia Eau de Parfum 100ml Spray
                        Bond No 9

                        Bond No. 9 New York Gardenia Eau de Parfum 100ml Spray

                        £354.00
                          Police To Be #Freetodare Woman Eau de Parfum 75ml Spray
                          Police

                          Police To Be #Freetodare Woman Eau de Parfum

                          £39.00
                            Dunhill Desire Silver Eau de Toilette 100ml Spray
                            Dunhill

                            Dunhill Desire Silver Eau de Toilette 100ml Spray

                            £55.00
                              Calvin Klein Eternity Air for Women Eau de Parfum 100ml Spray
                              Calvin Klein

                              Calvin Klein Eternity Air for Women Eau de Parfum 100ml Spray

                              £74.00
                                Molton Brown Orange & Bergamot Eau de Toilette 100ml Spray
                                Molton Brown

                                Molton Brown Orange & Bergamot Eau de Toilette 100ml Spray Sold out

                                Currently unavailable
                                Creed Absolu Aventus Eau de Parfum 75ml Spray
                                Creed

                                Creed Absolu Aventus Eau de Parfum 75ml Spray Sold out

                                Currently unavailable
                                Dolce & Gabbana Light Blue Eau Intense Pour Homme Eau de Parfum 100ml Spray
                                Dolce & Gabbana

                                Dolce & Gabbana Light Blue Eau Intense Pour Homme Eau de Parfum 100ml Spray Sold out

                                Currently unavailable
                                Maison Margiela When the Rain Stops Eau de Toilette 30ml Spray
                                Maison Margiela

                                Maison Margiela When the Rain Stops Eau de Toilette 30ml Spray Sold out

                                Currently unavailable
                                Kenzo Aqua Kenzo Pour Homme Eau de Toilette 50ml Spray
                                Kenzo

                                Kenzo Aqua Kenzo Pour Homme Eau de Toilette 50ml Spray Sold out

                                Currently unavailable
                                New Brand Invincible For Men Eau de Toilette 100ml Spray
                                New Brand Parfums

                                New Brand Invincible For Men Eau de Toilette 100ml Spray Sold out

                                Currently unavailable
                                Police Potion Love Eau de Parfum 30ml Spray
                                Police

                                Police Potion Love Eau de Parfum 30ml Spray Sold out

                                Currently unavailable
                                Clean Shower Fresh Eau de Parfum 60ml Spray
                                Clean

                                Clean Shower Fresh Eau de Parfum 60ml Spray Sold out

                                Currently unavailable
                                Elizabeth Arden Green Tea Citron Freesia Eau de Toilette 100ml Spray
                                Elizabeth Arden

                                Elizabeth Arden Green Tea Citron Freesia Eau de Toilette 100ml Spray Sold out

                                Currently unavailable

                                FREQUENTLY ASKED QUESTIONS

                                What is the Fresh Minimalism Signature Style?

                                Fresh Minimalism brings together clean, modern fragrances with an understated character. Expect crisp freshness, airy aromatics, transparent woods and compositions that feel polished without becoming overpowering.

                                What types of fragrance suit Fresh Minimalism?

                                Fresh Minimalism often includes citrus, aromatic, green, aquatic and softly woody fragrances. The emphasis is on clarity, balance and effortless freshness rather than heavy sweetness or excessive intensity.

                                When are Fresh Minimalism fragrances best worn?

                                These fragrances are especially versatile for everyday wear, work, daytime occasions and warmer weather. Their clean character also makes them easy choices when you want something refined but unobtrusive.
                                SIGNATURE STYLE DIRECTORY

                                Explore All Signature Styles


                                Every Signature Style represents a distinct personality, atmosphere and emotional character. Explore the complete editorial collection and discover the styles that feel most naturally yours.

                                Fresh Minimalism

                                01

                                Clean, light, and effortlessly wearable. Scents that feel like a breath of fresh air.

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                                Quiet Luxury

                                02

                                Refined, understated fragrances for those who let quality speak for itself.

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                                Modern Executive

                                03

                                Polished, confident, and effortlessly refined. Scents that leave a lasting impression.

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                                Romantic Florals

                                04

                                Elegant floral compositions that capture softness, grace, and timeless femininity.

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                                Summer Escape

                                05

                                Bright, uplifting fragrances inspired by sunlit days, sea air and effortless living.

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                                Evening Signatures

                                06

                                Bold, lingering, and made to be remembered. For the moments that matter.

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                                A bottle of black ink with a dark wood-textured cap and a clear glass base, standing on a stone ledge in a monochrome interior setting.

                                Dark & Mysterious

                                07

                                Rich, enigmatic fragrances that unfold slowly and reveal their character over time.

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                                Woody Icons

                                08

                                Timeless woody compositions crafted with depth, elegance and enduring character.

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                                Amber & Warm Woods

                                09

                                Comforting amber and woody fragrances that wrap the wearer in quiet warmth and sophistication.

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                                Statement Fragrances

                                10

                                Distinctive fragrances for those who prefer to leave an unforgettable impression.

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                                View All Signature Styles
                                FROM THE JOURNAL

                                The Art & Intelligence of Fragrance


                                Explore fragrance beyond the bottle — from understanding notes and composition to the stories, rituals and ideas that shape the way we wear scent.
                                READ THE JOURNAL